BAILEY NELSON OPTOMETRISTS

WHEN YOU THINK OF YOUR LOCAL OPTOMETRIST, DO THE WORDS FUN AND FRIENDLY COME TO MIND?
IF NOT, YOU NEED TO MAKE A TRIP TO BAILEY NELSON OPTOMETRISTS.

The Byron Bay Boutique opened its doors last October, and many bank balances have been better for it. Why? Well, Bailey Nelson keep things fair by cutting out the middlemen and focusing on what actually matters. Anti-scratch, tick. Anti-glare, tick. Spare change for your avocado toast, tick.
They even make everything to do with your eyes simple and fun. Store Manager, Sheryl, is a Byron local who loves helping you find your new favourite frames or sunnies. If you take a moment to chat you’ll even find out some great spots to grab a coffee.
Bailey Nelson start with a process that’s clever and honest and use it to craft eyewear that’s both beautiful and affordable. Its team are passionate and genuine, who care enough about you to ensure your eyewear is done right.
Bailey Nelson’s passion for high quality and fashionable eyewear is only matched by its promise to deliver sound clinical care, with the latest technology and highly trained optometrists. The newest member of the Byron Boutique is Michael, an optometrist with drive and determination to provide exceptional service.

Meet the Optometrist
MICHAEL SONNENFELD
Born in Israel, Michael was passionate about eyecare from the get-go. He completed his optometry studies in Israel and worked in the College of Optometry as a clinic supervisor in the contact lens clinic, the behaviour optometry clinic and its general eye clinics. He worked and managed the special contact lens clinic at Saint John Ophthalmic Hospital in Jerusalem for many years. He has expanded his experience in both corporate and private clinics before transitioning to Specsavers. His move to Bailey Nelson is one he is excited to progress within.
WHAT BROUGHT YOU TO BYRON BAY?
“I emigrated from Israel 9 years ago to the Byron Shire and fell in love with the area at first sight. The lush green surrounds, the beautiful beaches and the sense of community are the pieces of the puzzle that make Byron hard to resist.”
WHAT DO YOU LOVE MOST ABOUT BEING AN OPTOMETRIST?
“I love meeting new people, I enjoy listening to people’s needs. Every patient is unique and has a different journey in life, it’s only in a one-on-one that you can find that uniqueness.”
WHAT DO YOU ENJOY DOING OUTSIDE OF WORK?
“I have a wife and three great kids whom I love spending time with. I love camping, mostly in the bush and inland, away from civilisation and mobile phone reception. In my spare time I enjoy reading and studying.”